continually relevant
evergreen
:
We’re an independent, small, and highly-experienced, strategic communications agency, excelling at public relations and brand reputation management. We partner with financial services firms to help these companies talk to their clients, drive revenue, and organically grow client relationships with thoughtful strategies and compelling narratives.
We craft stories, then deliver them at the right time, to the right audience, in the right market. Whether we’re flipping the script on an age-old debate, shifting opinion for an entire industry sector, driving sales or simply setting the record straight, our work lasts. It’s why we call it evergreen…
Communications strategies
that evolve and
have a lasting impact
Meaningful,
authentic narratives,
campaigns and content that
improve the bottom line
Media relations campaigns
that engage the
world’s top journalists
and their readers
A Fundamental Philosophy: Audience First!
Our approach is unique to every client. Whether we’re helping you communicate to institutional investors or the general public, we take a holistic approach to strategic communications.
Timing is Everything
We work alongside clients to develop and distribute thoughtful content at the right time, in the right place, to the right audience. Consumers are inundated by information and often “tune-out the noise”. That’s why we cast a wide net, disseminating messages and content across multiple channels.
Keep it Simple
Almost every engagement follows our six simple phases.
We take a full inventory of the issues impacting a business today, analyzing your messaging as well as what your competitors are saying and doing. This includes a series of in-depth interviews to identify key goals and objectives.
Next, we define your key differentiators, often uncovering hidden ones. At this stage, we finalize our central messaging document, which will guide all of our communications and efforts from here on out.
Whether the situation calls for a robust communications plan or a simple conference strategy, the most successful engagements involve a systematic approach to strategic communications, media planning and crisis communications. We bring them all together under one strategic umbrella, keeping your target audience top of mind.
This is when we put pen to paper and get creating. At this stage we’ll also develop an editorial calendar for all of your content, which might include:
- Bylined articles
- Op-Ed’s
- Marketing materials
- Social Media
- Speaking engagements
We’re not just big thinkers. We’re all about rolling our sleeves up. Whether it’s calling on The Wall Street Journal, getting in the weeds with a conference organizer or delivering an op-ed on a tight deadline, we thrive on executing the ideas we generate with our clients.
No campaign is complete without benchmarks. At the outset of every engagement, Evergreen works with clients to establish clear objectives that can be measured. What’s working, we repeat. What’s not, we change.
CASE STUDIES
While our approach is unique to every client, it always begins with the end in mind – your target audience.
Whether we’re helping you communicate to institutional investors or the general public, we take a holistic approach to strategic communications. These are but a few of Evergreen’s more recent case studies.
CLIENT EXPERIENCE
Evergreen is the agency-of-record for BFA Family Offices, an SEC-registered firm that establishes and operates single family offices for leading investors and entrepreneurs.
We provided full-service marketing campaign development for this privately-held company with investments in the education space, leading to a 20% increase in annual revenue.
We are the agency-of-record for NCBA, one of Washington, D.C.’s leading bar associations. We drive key message development including research, positioning, media training and crisis communications management.
As agency-of-record for this healthtech company, Evergreen is providing strategy and content development, aiding in O’Ryan’s efforts to make pediatric healthcare more accessible to families.
What Our Clients Have To Say
“Chip and the Evergreen team offer creative and impactful solutions to digital and traditional marketing that not only led to successful campaigns which directly reached EduCo’s target audience but tangible results. We were impressed by Evergreen’s ability to multi-task projects – acting as both strategists, copywriters, and digital asset creators.”
– Julia Tracewski, Chief Revenue Officer
Accelerate
“Chip’s mastery of communications strategy and client services have been critical to the ongoing success across a number of key accounts. He is integral to driving continued growth, works in a highly collaborative manner and always provides solid council on a range of communication issues.”
– Maximilian Leitenberger, Vice President
Hill + Knowlton Strategies (former colleague)
“I have worked with Evergreen on multiple projects in multiple sectors within the financial industry. Chip and his team are passionate about their work. Their style is both thoughtful and collaborative.”
– Liz Terry, Executive Director
National Creditors Bar Association
ABOUT
Evergreen’s team of talented communicators has the experience needed to guide senior executives and their teams through the right channels to achieve their desired objectives.
SENIOR LEADERSHIP
Chip Bergstrom
Founder & Managing Partner
As CEO & Founder of Evergreen Communications, Chip is responsible for client strategy, content development and media relations planning and execution. Simply put, he is very much an owner/operator. Chip is a seasoned marketing executive, a skilled communicator with over 25 years’ experience in financial services, politics, consumer product development and education management. When not advising executives in the C-Suite, Chip can be found ferrying his three children to/from various sporting events.
Steve Austin
Senior Partner
A battle-tested communications expert and trusted advisor to business leaders focused on brand reputation management, crisis communications and media relations. With over 20 years’ experience in global corporations such as Fidelity Investments, UBS and others, Steve excels in simplifying complex topics into compelling stories that make communications more effective, backed up by the best data and analytics. Outside of work, he can be found devoting pretty much all his time to his two children’s many sports, theatre and other activities.
Steve Austin
Senior Partner
A battle-tested communications expert and trusted advisor to business leaders focused on brand reputation management, crisis communications and media relations. With over 20 years’ experience in global corporations such as Fidelity Investments, UBS and others, Steve excels in simplifying complex topics into compelling stories that make communications more effective, backed up by the best data and analytics. Outside of work, he can be found devoting pretty much all his time to his two children’s many sports, theatre and other activities.
Christy Bergstrom
Chief Operations Officer
A Human Relations professional with 10 years of experience within finance and education settings, Christy is a results-driven, detail-oriented, task master who keeps Evergreen and its client projects on time and within budget. Prior to Evergreen she was Employee Relations Manager at State Street Corporation. She holds a B.A. in English from Hobart and William Smith College.
Copyright 2025 | Evergreen Communications, Greater Boston, MA | info@evergreen-communications.com