Crafting a message for a leading Washington D.C.-based trade group
Situation
This trade association of creditors rights attorneys needed compelling messaging to better articulate their industry’s role in the US economy.
Solution
Chip conducted more than 15 qualitative interviews with board members, staff, and prominent attorneys to create a central ‘Key Message’ document that would serve the board and membership as the Association’s central messaging record.
Results
The Association has a thoughtful set of key messages and tough Q&As in the event a media interview or crisis arises. More important, members are now all working from the same script.