Category: case study

Establishing credibility for an international education provider

Situation

This international education provider was seeking two things: 1) To increase uptake of its newly developed Ai-powered digital recruitment portal, and 2) To establish credibility for its brand among US and Canadian-based university enrollment professionals.

Solution

After conducting qualitative research and comprehensive message development, Evergreen launched a global education campaign targeting recruitment agents and enrollment professionals via video, unpaid/paid social media, and email.  

Results

We saw engaged sessions via their Ai-powered recruitment portal increase by 60%; Email open rates of 38%, well above previous campaigns; an uptick in the number of new university partners; and video view completions via LinkedIn up by more than 1,300%. As part of the education campaign, Evergreen produced more than a dozen pieces of thought leadership, created, and launched more than 40 email campaigns and videos, designed more than 50 university partner JPEGs, and designed an enhanced Institutions landing page.

Balancing the narrative around active/passive management

Situation

Active and passive management strategies play important roles in investing, but over the years a misleading narrative has taken shape via unbalanced reporting that pits one strategy vs the other.

Solution

Chip conducted a targeted media relations and education campaign designed to rebalance the narrative, illustrating how the two investment styles work best together; all supported by research, educational events, and resources.

Results

We saw a 66% decrease in the number of negative articles published and a 79% increase in key message pull-through from Q3 2020 to Q3 2021.

Generating “visibility” for a leading index provider

Situation

Chip was tasked with enhancing credibility for this energy index provider.

Solution

Chip engaged in an all-out media relations campaign targeting reporters at national and regional publications by curating content from the index provider’s research team and delivering timely and insightful “news” items.

Results The index provider saw a substantial increase in the number of earned, top-tier media placements, most notably for their head of Research, on the topic of energy.

Crafting a message for a leading Washington D.C.-based trade group

Situation

This trade association of creditors rights attorneys needed compelling messaging to better articulate their industry’s role in the US economy.

Solution

Chip conducted more than 15 qualitative interviews with board members, staff, and prominent attorneys to create a central ‘Key Message’ document that would serve the board and membership as the Association’s central messaging record.

Results

The Association has a thoughtful set of key messages and tough Q&As in the event a media interview or crisis arises. More important, members are now all working from the same script.