Establishing credibility for an international education provider
Situation
This international education provider was seeking two things: 1) To increase uptake of its newly developed Ai-powered digital recruitment portal, and 2) To establish credibility for its brand among US and Canadian-based university enrollment professionals.
Solution
After conducting qualitative research and comprehensive message development, Evergreen launched a global education campaign targeting recruitment agents and enrollment professionals via video, unpaid/paid social media, and email.
Results
We saw engaged sessions via their Ai-powered recruitment portal increase by 60%; Email open rates of 38%, well above previous campaigns; an uptick in the number of new university partners; and video view completions via LinkedIn up by more than 1,300%. As part of the education campaign, Evergreen produced more than a dozen pieces of thought leadership, created, and launched more than 40 email campaigns and videos, designed more than 50 university partner JPEGs, and designed an enhanced Institutions landing page.