Generating “visibility” for a leading index provider
Situation
Chip was tasked with enhancing credibility for this energy index provider.
Solution
Chip engaged in an all-out media relations campaign targeting reporters at national and regional publications by curating content from the index provider’s research team and delivering timely and insightful “news” items.
Results The index provider saw a substantial increase in the number of earned, top-tier media placements, most notably for their head of Research, on the topic of energy.